Reality check: “Just add a paywall” is lazy thinking. People pay when the value is clear, onboarding is frictionless, and renewal doesn’t feel like a surprise attack.
1) Pick a pricing model that matches your audience
- ₹99–₹199/month: mass audience, high churn, you need strong retention.
- ₹399–₹999/month: niche + clear value (signals, education, tools).
- Lifetime: use carefully; it’s cash now, but kills future MRR growth.
2) Payments: optimize for conversion first
In India, UPI usually converts best. But recurring revenue depends on renewal flows: reminders, one-click renewals, and immediate access restoration after payment.
3) Onboarding: the first 10 minutes decides retention
After someone pays, don’t dump them into a silent group. Give them a pinned “start here” message, a quick win, and a clear schedule of what they’ll get weekly.
4) Churn: measure it honestly
If you’re adding 200 members but losing 180 monthly, you don’t have growth — you have a leaky bucket. Track:
- New signups
- Renewal rate
- Refund rate
- Reasons for cancellation (ask in 1 click)
5) Keep the free channel alive
Your free channel is your funnel. Post value publicly, then point to the paid tier with a specific outcome (not vague “premium content”).
Demo note: When you’re ready, we can convert this blog from hard-coded posts to a JSON/DB-based system with an admin editor. But do the structure first, then automation.